Here’s exactly how we did it, and the lessons we learned. We’re believers in predictive content analytics. For the past few months, my team and I have been working with Inbound Writer to do just that – give us a crystal ball on content marketing success – and the results have been remarkable. What you need is a way to help determine what’s going to be “breakout” content marketing BEFORE you create it, not after it’s made. In reality, a lot of the content you produce (and we produce here at Convince & Convert) reaches a very small audience, while a few home runs drive most of the meaningful results.
Content to address each question at each of those stages. (I took a stab at figuring out for you how much content you need right here).īut, the dirty secret of content marketing is that even when you’re trying to cover all of your topical bases, the truth is that a small minority of your content executions drive the overwhelming majority of your successes, especially with regards to website traffic coming from organic search. Content to address each stage of the purchase funnel. You need content to address each persona.
70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. If you’re serious about content marketing, you probably need two things for 2015:įirst, you need a content marketing strategy (I created a free framework about that right here).
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